Posts by Christine Gilliland
Have You Heard of Doubling Day?
What’s Doubling Day? If you send direct mail, doubling day is a neat calculation to help you predict how your appeal will perform. 📬 Doubling day is the point when you can anticipate that have the responses have come in. You can use doubling day to predict the total amount of money your appeal will raise.…
Read MoreQuick Tips for Fundraising Appeal Copywriting
Fundraisers: Here are some quick, easy to implement tips that you can use in your next fundraising appeal. 💛 • Start out short • Beware: the YOU desert • Write (and design) for skimmers • SHOW. Don’t tell. • Avoid a great barrier wall of text • Remember your reading glasses • Human eyes follow…
Read MoreWay Up Solutions Turns 7
Hey, everyone. Jerome Giraffe here. 🦒 You might have seen me on Chris’ profile picture or website. I’m here to share some exciting news with you… Time is flying by, and Chris has been delightfully busy with her fabulous clients. So, I thought I’d pop in here and let you all know that Way Up…
Read MoreFrom Waaay Back… New Partner at Way Up Solutions
Hi, my name is Luna C, and I’m Chris’ new busy-ness partner at Way Up Strategic Solutions. (I know! I thought that was an odd way to spell it, too, but Chris said it perfectly describes what I do.) I’ll leave the playing with words to Chris. I’m more into playing with string. Enthusiastic and with a …
Read MoreThe First Rule of Good Customer Service Is…
We’ve all been on the receiving end of poor customer service and left feeling underappreciated and dissatisfied. Why is it, then, that we often can’t see how our own actions (or inaction) leave our customers feeling undervalued? In my years of managing consumer affairs and …
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