Lumpy Mail Gets Opened

Lumpy mail? 📫✉️ It’s the term used to describe direct mail appeal packs that stand out from the common flat envelope or postcards because there’s an additional object included to make them ‘lumpy’. The object could be anything from a paperclip, a balloon, a magnet, a card… One creative fundraiser I know added a tea…

Read More

How to Market Your Nonprofit Like a Pro

As a fundraising communications consultant, clients often ask me how they can market and promote their nonprofit organization more effectively. They want to reach more people, raise more awareness, and generate more support for their cause. I always tell them marketing is more than just selling a product or service. It’s about telling a story,…

Read More

Why I’m proud to be a CFRE and why you might consider it too

As a fundraising consultant and copywriter, I help my clients build closer, more lasting relationships with their donors. I believe that fundraising is not just about asking for money, but about creating meaningful connections that inspire generosity and social change. That’s why I decided to pursue the Certified Fund Raising Executive (CFRE) credential, a voluntary…

Read More

Use Subheads to Make Your Writing Easier on the Head

Subheads. I strongly recommend using them — especially in your in fundraising writing. Here’s why 👇 Subheads help your readers scan and understand your message quickly. And believe me, your readers are scanning. They’re not poring over every word. (Sorry. I know you work hard on every word.) But your readers are busy. Their attention…

Read More

Have You Heard of Doubling Day?

What’s Doubling Day? If you send direct mail, doubling day is a neat calculation to help you predict how your appeal will perform. 📬 Doubling day is the point when you can anticipate that have the responses have come in. You can use doubling day to predict the total amount of money your appeal will raise.…

Read More

Quick Tips for Fundraising Appeal Copywriting

Fundraisers: Here are some quick, easy to implement tips that you can use in your next fundraising appeal. 💛 • Start out short • Beware: the YOU desert • Write (and design) for skimmers • SHOW. Don’t tell. • Avoid a great barrier wall of text • Remember your reading glasses • Human eyes follow…

Read More

Way Up Solutions Turns 7

Hey, everyone. Jerome Giraffe here. 🦒 You might have seen me on Chris’ profile picture or website. I’m here to share some exciting news with you… Time is flying by, and Chris has been delightfully busy with her fabulous clients. So, I thought I’d pop in here and let you all know that Way Up…

Read More