Blog
Dusting Off My Creative Side
I’m clearly outta practice. 😆 But it felt great to bust out the chalk and dust off my creative side. What sparked this new office art, you ask? I’m feeling invigorated. 🔥 I just returned from the #AFPICON fundraising conference in Toronto. It was my first ever ICON. The conference reminded me why I’m fired up…
Annual Giving: How to Engage Your Donors as Year-Round Partners and Raise More Money Every Year
A is for Annual Giving Don’t let the name confuse you! Just because it’s called annual giving doesn’t mean you should only ask once per year. Instead, your annual giving program is a year-round series of activities that help you build and maintain relationships with your donors, cultivate new prospects, and increase your revenue. According…
Fast Fact: How Postal Indicia Can Save You Time and Money on Direct Mail
I is for Indicia In direct mail lingo, the postal indicia is the mark on the envelope that shows you have paid for postage. 📬 Essentially, it’s a postage stamp printed directly on the envelope. It’s customizable and less expensive than stamps. And in case you’re wondering how to pronounce it, there’s a raging debate…
Lumpy Mail Gets Opened
Lumpy mail? 📫✉️ It’s the term used to describe direct mail appeal packs that stand out from the common flat envelope or postcards because there’s an additional object included to make them ‘lumpy’. The object could be anything from a paperclip, a balloon, a magnet, a card… One creative fundraiser I know added a tea…
Why You Should Stop Sending Image-Only Emails (And What to Do Instead)
Are you emailing newsletters, event invitations, forms, or other text heavy content as image-only files? Yes, it’s easy to plop an image file of your newsletter into the body of an email and hit send. Same goes for an event invitation — I understand why you’d want to paste it as an image directly into…
How to Market Your Nonprofit Like a Pro
As a fundraising communications consultant, clients often ask me how they can market and promote their nonprofit organization more effectively. They want to reach more people, raise more awareness, and generate more support for their cause. I always tell them marketing is more than just selling a product or service. It’s about telling a story,…
Why I’m proud to be a CFRE and why you might consider it too
As a fundraising consultant and copywriter, I help my clients build closer, more lasting relationships with their donors. I believe that fundraising is not just about asking for money, but about creating meaningful connections that inspire generosity and social change. That’s why I decided to pursue the Certified Fund Raising Executive (CFRE) credential, a voluntary…
Use Subheads to Make Your Writing Easier on the Head
Subheads. I strongly recommend using them — especially in your in fundraising writing. Here’s why 👇 Subheads help your readers scan and understand your message quickly. And believe me, your readers are scanning. They’re not poring over every word. (Sorry. I know you work hard on every word.) But your readers are busy. Their attention…