Archive for June 2023
Use Subheads to Make Your Writing Easier on the Head
Subheads. I strongly recommend using them — especially in your in fundraising writing. Here’s why 👇 Subheads help your readers scan and understand your message quickly. And believe me, your readers are scanning. They’re not poring over every word. (Sorry. I know you work hard on every word.) But your readers are busy. Their attention…
Read MoreHow to Get More Mileage From Your Fundraising Copywriting
A client asked: “Last year’s appeal was a huge success. Can we use that story again in another fundraising appeal?” Yes! You can. And you should. Give it a refresh if necessary. But absolutely use it again. Especially if it was successful. We put a lot of effort and love into our storytelling. We pore…
Read MoreHave You Heard of Doubling Day?
What’s Doubling Day? If you send direct mail, doubling day is a neat calculation to help you predict how your appeal will perform. 📬 Doubling day is the point when you can anticipate that have the responses have come in. You can use doubling day to predict the total amount of money your appeal will raise.…
Read MoreQuick Tips for Fundraising Appeal Copywriting
Fundraisers: Here are some quick, easy to implement tips that you can use in your next fundraising appeal. 💛 • Start out short • Beware: the YOU desert • Write (and design) for skimmers • SHOW. Don’t tell. • Avoid a great barrier wall of text • Remember your reading glasses • Human eyes follow…
Read MoreWay Up Solutions Turns 7
Hey, everyone. Jerome Giraffe here. 🦒 You might have seen me on Chris’ profile picture or website. I’m here to share some exciting news with you… Time is flying by, and Chris has been delightfully busy with her fabulous clients. So, I thought I’d pop in here and let you all know that Way Up…
Read More