When BuildGood’s CEO, Mike Duerksen 👋, invited me to speak at the second BuildGood Fundraising Summit, I was elated. Teaching is in my nature. I call it ‘helping others plant roots and grow wings. 🌱🦋
But when he asked me to share this image on social media… I resisted. 📸 I’d gladly share a graphic about the Summit — just not a big a$$ photo of my face. 😬
But the more I thought about it, the more I realized… this is not about me.
It’s about YOU. 💬
If you know me, you know I’m passionate about fundraising. I’m a fundraising writer and a teacher at heart. I care about helping YOU write fundraising copy that fires up philanthropy for your team and your donors so you can do even more good work.
So, I’m sharing this for YOU.
If you want to learn more about the Copywriting Principles of Philanthropic Psychology—a transformative shift in donor communications that focuses on donor well-being and personal growth—I hope you’ll join me at the Summit.
💡I’ll share practical tips and strategies you can put into action immediately, including why your donors may be hearing “Dear Dollar Sign” and what to say instead.
And hey, if you do come to the Summit, feel free to say hi!
Just don’t ask me to take a selfie. 😉🤣
The BuildGood Summit – May 22-23 in Toronto
The conference for Canadian fundraisers & marketers.
➡️ Learn more and register here: BuildGood Summit – Canada’s #1 Fundraising Conference