Archive for August 2023
Lumpy Mail Gets Opened
Lumpy mail? 📫✉️ It’s the term used to describe direct mail appeal packs that stand out from the common flat envelope or postcards because there’s an additional object included to make them ‘lumpy’. The object could be anything from a paperclip, a balloon, a magnet, a card… One creative fundraiser I know added a tea…
Read MoreWhy You Should Stop Sending Image-Only Emails (And What to Do Instead)
Are you emailing newsletters, event invitations, forms, or other text heavy content as image-only files? Yes, it’s easy to plop an image file of your newsletter into the body of an email and hit send. Same goes for an event invitation — I understand why you’d want to paste it as an image directly into…
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