Posts Related To Direct Mail
You Look Mahvelous: Why Accepting Compliments (and Gifts) Isn’t Selfish — It’s Science
“You look mahvelous.” What’s the first thought that popped into your head? • “OMG, no I don’t!” • Or “Why, thank you, dahling!” (💛Billy Crystal) If you’re like me, you probably lean toward the first one. 🙋♀️ I’ve been there. I was that person—always deflecting compliments. “Oh, this old thing?” “It was nothing.” “Anyone could…
Donors Don’t Read Every Word — And That’s Okay
Did I ever tell you about the time my stepmother called me after getting my very first fundraising letter? I was so proud of that letter. Every word polished. Every comma in its place. My eyes widened. I braced for praise. “Oh! What did you think?” I asked. Her response? “Oh, I didn’t read it, hun.…
Let’s talk fundraising writing at the BuildGood Summit
When BuildGood’s CEO, Mike Duerksen 👋, invited me to speak at the second BuildGood Fundraising Summit, I was elated. Teaching is in my nature. I call it ‘helping others plant roots and grow wings. 🌱🦋 But when he asked me to share this image on social media… I resisted. 📸 I’d gladly share a graphic…
Dusting Off My Creative Side
I’m clearly outta practice. 😆 But it felt great to bust out the chalk and dust off my creative side. What sparked this new office art, you ask? I’m feeling invigorated. 🔥 I just returned from the #AFPICON fundraising conference in Toronto. It was my first ever ICON. The conference reminded me why I’m fired up…
Annual Giving: How to Engage Your Donors as Year-Round Partners and Raise More Money Every Year
A is for Annual Giving Don’t let the name confuse you! Just because it’s called annual giving doesn’t mean you should only ask once per year. Instead, your annual giving program is a year-round series of activities that help you build and maintain relationships with your donors, cultivate new prospects, and increase your revenue. According…
Fast Fact: How Postal Indicia Can Save You Time and Money on Direct Mail
I is for Indicia In direct mail lingo, the postal indicia is the mark on the envelope that shows you have paid for postage. 📬 Essentially, it’s a postage stamp printed directly on the envelope. It’s customizable and less expensive than stamps. And in case you’re wondering how to pronounce it, there’s a raging debate…
Lumpy Mail Gets Opened
Lumpy mail? 📫✉️ It’s the term used to describe direct mail appeal packs that stand out from the common flat envelope or postcards because there’s an additional object included to make them ‘lumpy’. The object could be anything from a paperclip, a balloon, a magnet, a card… One creative fundraiser I know added a tea…
Why You Should Stop Sending Image-Only Emails (And What to Do Instead)
Are you emailing newsletters, event invitations, forms, or other text heavy content as image-only files? Yes, it’s easy to plop an image file of your newsletter into the body of an email and hit send. Same goes for an event invitation — I understand why you’d want to paste it as an image directly into…