I is for Indicia
In direct mail lingo, the postal indicia is the mark on the envelope that shows you have paid for postage. 📬
Essentially, it’s a postage stamp printed directly on the envelope. It’s customizable and less expensive than stamps.
And in case you’re wondering how to pronounce it, there’s a raging debate happening over on LinkedIn that’s sure make you chuckle.
1️⃣ in-dee-cee-a?
2️⃣ in-dish-sha?
3️⃣ in-dee-shuh?
No matter how you pronounce it, the postal indicia is a practical option for large mailings.
Speaking of large mailings… there’s lots of helpful information on the Canada Post / Postes Canada website.
If you’d like help with your next direct mail appeal, I hope you’ll feel welcome to get in touch with me.
I’m here to help you take your next direct mail letter Waaay Up to new levels of success.
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