Legacy Giving
Legacy giving is never just a financial decision. It’s a story people are telling about who they are and the values they want to see carried forward.
My goal is to craft content that’s warm, vivid, feels like an invitation, not a pitch, and helps readers recognize themselves in the mission.
The pieces below are examples of legacy projects I’ve written and shaped across formats, from donor stories to campaign messaging.
From Pain Comes Healing
Talking with Beth and Graydon Nicholas, then helping them inspire others by sharing their story…
Well, this may be one of my favourite projects ever.
Thank you, Beth and Graydon. You’ve given so much to our community through your service and your kindness.
Legacy Giving: An Act of Love that Lasts
A self-proclaimed “non-nurse” (she gets queasy at the sight of a needle!), Sandra spent 11 meaningful years as Senior Director of Finance at the Saint John Regional Hospital Foundation.
“I wasn’t wearing scrubs, but I saw what generosity makes possible every single day,” she says.
That’s why Sandra decided to include a gift to the Foundation in her will…
Click here to open Sandra’s story as a PDF
P.S. I worked with Sandra at the SJRH Foundation and I couldn’t resist the opportunity to rib her a bit — heehee!
From Seeds to Strong Roots: Your Legacy with WUSC
The humble seed.
It may be a tiny, unassuming speck, but each seed holds the potential to grow into something magnificent. A seed is a powerful symbol of hope, resilience, and transformation.
Your gifts to WUSC are like seeds. Each thoughtful gesture reflects your values and vision, and fosters lasting change
for generations to come.
