Way Up Strategic Solutions

Thanks for visiting my copywriting portfolio

Feel free to take a look around and if you see something you like, don't hesitate to get in touch. I'm eager to help you write fundraising copy that both gets results and shows donors how much you love and appreciate them. 


NB Medical Education Foundation
2020 Annual Report

This was the foundation's first-ever annual report, so it had to serve several purposes: It had to highlight the foundation's credibility and past success. It also had to inform potential donors about the organization. And, finally (and most importantly) it needed to show the foundation's current donors just how great they are and how their gifts are improving health care for all New Brunswickers. 

If you have a moment, pop over to page 12 and read Encouragement is the Best Medicine. It was such a pleasure to chat with Mr. Huestis. I loved hearing what motivates him to support medical students in the region. 




Prisoners of Conscience (UK)
Spring 2021 Newsletter
Spring 2021 Direct Mail Appeal

Prisoners of Conscience is a fascinating organization and a real honour to work with.

They provide emergency relief, employability assistance, and financial grants to people being persecuted for standing up against human rights abuses.

For the spring newsletter to donors, we did a total redesign of the layout. We also focused on content that shows donors how their kindness makes a huge difference in the lives of prisoners of conscience all over the world. 



St. Joseph's Hospital Foundation
2020 Lights of Hope Direct Mail Appeal + Follow-up 

This appeal letter and follow-up were such a joy to write. It was the middle of the COVID-19 pandemic and the idea of a hospital on a hill shining bright with candlelight - a beacon of hope to the entire community... Well, it still puts a lump right in my throat. 



Saint John Regional Hospital Foundation
Spring 2021 Direct Mail Appeal + Liftnote + Follow-up
Advancing Philanthropy Magazine - July 2018

Saint John Regional Hospital Foundation is where I learned to love fundraising. And when I started freelancing, the foundation was one of my early clients. I'm so grateful for the opportunity to again contribute and help this incredible team. 








Association of Fundraising Professionals NB Chapter
Foundation Magazine 

This story was fun to write and tell. It's the story of how a group of board members went from thinking that fundraising is icky to getting really excited about all the cool ways they could get involved in raising money. Everything changed when they learned the concept of A Culture of Philanthropy...








If you have questions or want to talk about projects and ideas, please get in touch!  


Christine Gilliland, CFRE
(506) 343-5154