Way Up Strategic Solutions

Protect your brand.

Crisis communications and issues management


Managing a crisis

To manage a crisis effectively, it's important  to understand what defines a crisis and to know when and how to act.

I can help you navigate communications with stakeholders, the public, the appropriate authorities, and media in a way that will minimize harm to your business or brand and ensure safety and security for all involved.


Crisis preparedness

An ounce of preparation is worth a pound of cure.

Being prepared with a crisis plan before a crisis hits means less time figuring out what to do and more energy focused on resolving the crisis quickly and effectively.

I can help you prepare a plan and practice your crisis management skills before a crisis strikes by developing your crisis team and materials, identifying spokespeople, and creating contingency plans that will help protect your business or brand. 


Get in touch to learn more about how I can help protect your brand.



Good reading

PR Daily: Who should be your spokesman in a crisis? By Gerard Braud

MediaFirst: Nine more phrases you must avoid in media interviews By Adam Fisher
One of my biggest  pet-peeves - when spokespeople start a statement with 'Look' - made it to the list.

MediaFirst: Don't let your employees be the forgotten audience during a crisis by Adam Fisher  Good news, or bad, all too often, front-line employees are the last to know. It's important find the right balance that keeps employees informed while protecting your brand and any sensitive information.