Way Up Strategic Solutions

Let's raise your business profile.


Marketing and promotional material

I've got loads of experience researching, writing, and designing print and digital materials such as brochures, posters, advertising, newsletters, websites, annual reports.  And after years in the consumer goods and non-profit worlds, I know how consumers think.  Let's talk about how I can help you speak to your customers in a language they understand.


Media relations and social media

My media contacts have told me they appreciate my attention to detail and support throughout the story-writing process.  I'll put my strong relationships to work to help identify and pitch stories that will get your organization views, likes, and shares. 


Fundraising Communications

Direct mail letters, case for support documents, grant applications, donor stewardship programs... I'll write clear, compelling copy that will help you nurture relationships with current donors and develop programs that will attract new donors and new dollars. 


Get in touch - let's talk about how I can help raise your business profile.



Good reading

CNW Newswire: What Does a PR Professional Do? by Amanda Laird
A clear description of what exactly does a PR profesional do, anyway?

NonProfit Pro: Meet Donors Where They Are by Tracy Vanderneck
As professionals, we should not impose the way we like to communicate on our donors and volunteers, we should meet them where they are, and communicate in the ways that they prefer. Applies to both the for-profit and non-profit sectors.